December Vol 2 Issue 12

A MANAGERIAL PERSPECTIVE OF BRAND LOYALTY

*M.Uthayakumar, Dr. S. Pandian


A STUDY ON ROSE CULTIVATION AND MARKETING PATTERN IN HOSUR TALUK

*Dr. B. Mathivanan


A STUDY ON STATUS OF AWARENESS AMONG MUTUAL FUND INVESTORS IN TAMILNADU

*G. Prathap, Dr. A. Rajamohan


A STUDY ON WORK STRESS OF FEMALE FACULTY MEMBERS IN COLLEGES IN VILLUPURAM DISTRICT

*Dr. G. Suganthi, M. Lakshmi


AN EMPIRICAL STUDY OF AGRICULTURAL LABOUR IN INDIA

*V. Vetrivel, R. Manigandan


FACTORS AFFECTING THE BRAND LOYALTY OF BATH SOAPS THE CONTEMPORARY OVERVIEW

*S.Dhanalakshmi, Dr.M.Ganesan


IMPACT OF SALES PROMOTION INITIATE EARLIER PURCHASE ON CONSUMER TOWARDS FMCG

* B. karthikeyan, Dr. N. Panchanatham


MULTINATIONAL BUSINESS ARENA AND THE ROLE OF CORRUPTION IN DEVELOPING COUNTRIES

*T.Jenova Mary, T.Sudha


WORK LIFE BALANCE THE KEY DRIVER OF EMPLOYEE INVOLVEMENT

*Dr. G. SuganthiI, D. Shoba


WTO AND DOMESTIC SUBSIDIES IN INDIAN AGRICULTURE

*Dr.K.Senthamilselvan, Dr.S.Pragadeeswaran