JEMS, as an international journal, provides a unique platform to scholars, academicians, practitioners, and business managers to share their valuable knowledge and the findings of their research. The main objective of JEMS is to promote and support education and research in the field of commerce, management and administration. The objective of JEMS is to bring people from the academia and business world closer so that they can share the latest developments in the fields of Management science. It also aims to establish better understanding among policymakers and other stakeholders of education and research.